A key measure of your list performance is the levels of unsubscribe requests. This statistic is a strong indicator of how well you are doing. People unsubscribe for a variety of reasons. However, high levels of unsubscribe requests can indicate that you are failing to provide the content that the subscriber was expecting or that you are inadequately targeting the acquisition of new subscribers.
Try to find out the reasons people unsubscribe if the level is of concern to you. Then act on the information you have discovered so you can improve your ezine and retain the people still on your list.
Posted by ta3259 